Privacy Policy
Our commitment to your privacy
Privacy Policy
Last Updated: November 7, 2025
Our Philosophy: Privacy by Design
We believe privacy is a fundamental right, not a privilege. At Apotentia, we don't just comply with privacy laws—we exceed them because it's the right thing to do.
Simple truth: We don't track you. We don't sell your data. We don't serve ads. We use only essential cookies to make the site work.
- ✅ Essential cookies only (session, preferences, checkout)
- ✅ No analytics or tracking scripts
- ✅ No third-party advertising
- ✅ No data selling or sharing
- ✅ No fingerprinting or surveillance
1. Information We Collect
Essential Cookies (Required for Functionality)
We use minimal cookies to remember your preferences and enable checkout:
| Cookie Name | Purpose | Duration |
|---|---|---|
apotentia_cookie_accepted |
Remembers that you've acknowledged our cookie notice | Persistent (LocalStorage) |
session_id |
Maintains your session for checkout (if applicable) | Session only |
cart_data |
Stores shopping cart contents (if applicable) | 7 days |
Information You Provide
When you contact us or make a purchase, you may provide:
- Name and email address
- Billing and shipping information (for purchases)
- Messages or inquiries you send us
We use this information only to fulfill your request or complete your transaction.
What We Don't Collect
- ❌ No browsing history or analytics
- ❌ No IP address tracking
- ❌ No device fingerprinting
- ❌ No social media pixels
- ❌ No advertising IDs
2. How We Use Your Information
We use collected information exclusively for:
- Processing orders and delivering products/services
- Responding to your inquiries
- Providing customer support
- Legal compliance (when required by law)
We never:
- Sell or rent your personal information
- Share data with advertisers or data brokers
- Use your data for behavioral profiling
- Track you across other websites
3. Data Sharing & Third Parties
We share your information only when absolutely necessary:
Service Providers (Essential Operations)
- Payment Processors: Stripe (for secure payment processing)
- Email Services: For transactional emails only (order confirmations, support)
- Hosting Provider: InMotion Hosting (secure server infrastructure)
These providers are contractually bound to protect your data and may not use it for their own purposes.
Legal Compliance
We may disclose information if required by law, subpoena, or legal process.
4. Your Rights (GDPR & International)
You have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate information
- Erasure: Request deletion of your data ("right to be forgotten")
- Portability: Receive your data in a portable format
- Objection: Object to processing of your data
- Withdraw Consent: Revoke consent at any time
To exercise any of these rights, email us at:
We will respond within 30 days as required by GDPR.
5. Data Security
We implement industry-standard security measures:
- HTTPS encryption for all data transmission
- Secure server infrastructure with regular updates
- Limited access to personal data (need-to-know basis)
- Regular security audits and monitoring
No system is 100% secure, but we take security seriously and continuously improve our practices.
6. Data Retention
- Session cookies: Deleted when you close your browser
- Shopping cart: 7 days, then automatically deleted
- Order data: 7 years (for tax/legal compliance)
- Support emails: 3 years, then deleted
You can request early deletion at any time by contacting us.
7. International Data Transfers
Our servers are located in the United States. If you're accessing this site from outside the US, your data will be transferred to and processed in the United States.
We comply with GDPR for EU users and implement appropriate safeguards for international data transfers.
8. Children's Privacy
We do not knowingly collect information from children under 13 (or 16 in the EU). If you believe we've inadvertently collected such information, please contact us immediately at
9. Changes to This Policy
We may update this privacy policy occasionally. When we do:
- We'll update the "Last Updated" date at the top
- Material changes will be announced on our blog or via email
- Continued use of the site constitutes acceptance of changes
10. Contact Us
Questions about privacy? We're here to help:
- Email:
- Mail: Apotentia LLC, P.O. Box 650121, Sterling, VA 20165-0121
Our Commitment: We built this business on the principle of "without power"—serving those who lack it. That includes respecting your privacy and treating your data with the dignity it deserves. No dark patterns, no surveillance capitalism, no BS.